What is A Target Audience?

Knowing who will buy your product or service is a key part of creating a thriving business. Businesses need to specifically define their target audience early on. If you are looking to improve the effectiveness of your marketing efforts and boost customer engagement, you need to follow seven steps to create a marketing plan that reaches your target.

A target audience is a group of consumers who are likely to be interested in your product or service. Many companies base their search on traits like gender, age, occupation, location, socioeconomic status and education level.

It’s in your best interest to find your target market, because when you know which groups to advertise to, you save money, time and resources that would be wasted on marketing to consumers who aren’t interested in your products or services.

Key takeaway: Your target audience is the group of consumers who are most likely to be interested in your product or service.