It’s no secret that online video is a powerful driver of clicks and engagement for brands on social media. Unfortunately, many brands make simple—yet avoidable—video mistakes that keep their content from having a meaningful impact.
To really grow your online audience, it’s not enough to just avoid mistakes. You need to create top-quality content that compels social media users to click.
While this may sound intimidating, following a few basic guidelines and tips for creating social media videos will put you on track for achieving real online growth.
6 tips for creating social media videos that get eyeballs
- Get to know your audience first
Before you start producing videos for social media, you need to come up with a comprehensive strategy for your campaign. Ultimately, if you want your content to be effective, you need to understand your audience and the type of video content they want to see on social.
Your research should naturally focus on the interests of your target audience Keep in mind how they use different social media platforms to ensure that your videos match the type of content they engage with already.
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The better you know your audience, the easier it will be to determine the right tone, imagery, and subject matter for your videos.
- Streamline production with video creation tools
Social media moves at a rapid pace, meaning you will need to create video content much more quickly than you would with a TV commercial. The right creativity tools will streamline this process so your content still matches your branding and achieves a professional look.
Boosted is a great tool for social media videos thanks to its ready-made templates and easy-to-use video resizing tools. This allows users to quickly optimize their own video content for several social media platforms.